How MappyField 365 Transforms Post-Event Lead Management with Location Intelligence
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Representing your company at a trade show, field day, or customer appreciation seminar means a long list of sign-ups and registrations at the end of the day. These registrations and sign-ups are the source of valuable information about potential customers, including names, emails, phone numbers, and, most importantly, their addresses (for field visits). This data is the source for many valuable insights, like which state showed the most interest, where the highest lead concentration is, or where you can find expansion opportunities. But if your traditional CRM is not capable of extracting this information from an entire dataset, it is nothing more than a few rows and columns filled with some words. Does this situation seem familiar? Where post-event management goes from a task to a nightmare. We have a solution for that – MappyField 365’s Dynamics 365 location intelligence integration . This is a Dynamics 365 add-on that implements a visual approach by plotting every sign-up on an...