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  Considering several SEO factors is important while setting up a multilingual store. This is because good multilingual SEO helps improve rank of your site higher and overall user experience. Multilingual SEO is the act of optimizing content on your website for different languages to become searchable in new markets and make your site findable among people from different countries. A Magento 2 Multi-Language extension or any other based on your ecommerce platform can help translate the store. Note: Though Google Translate can help, translation of your store for non-English speaking countries won’t be accurate and fully practical. Instead, a properly planned multilingual SEO strategy that uses a Magento 2 Language Switcher or any other plugin can give far better results. There are, however, several tips to ensure proper and effective SEO. So, let’s read on… Plan out Your Multilingual SEO Strategy Consider the search habits of your audience from target

  Marketing and sales are complementary to each other. They are like two strong pillars of brand building. As we have already covered   effective sales management tips   in our previous blogs, we are going to cover a few effective tips to succeed as a marketing manager. So, let’s start...     1. Market Yourself First While the responsibilities of a sales team and marketing team can be totally different or overlap as per the company, one thing is certain. That is, though sales is not exactly the domain of a marketing manager, studying the art of selling is important for them as well. As long as you don’t work hand in hand with the sales team and don’t ‘sell’ your creative ideas to sales team members, you can’t succeed alone. For instance, if sales reps give you essential data on potential prospects, highest-grossing clients and areas, analyze that data thoroughly and collaborate with the sales team to work out best-possible future strategies and plans. This won’t only help strengthen yo

  As a company or organization grows in size and expands to new locations - domestic or global; in-house sales team management can become a mess. But thanks to the advancements in technology, seamless communication is always possible irrespective of distance. Therefore, team managers can not only manage in-house teams but also remote teams easily and efficiently   However, managing in-house sales teams is different from managing remote teams. And it is this difference that poses more problems in managing remote teams at times. If you are a remote sales team manager, your first responsibility is to keep your sales team ‘together’. While every team manager has their own way of handling and managing remote teams, there are several mistakes that they can’t afford to make. Read on to know those seven crucial mistakes you ‘must’ avoid to prevent your sales team from falling out and help them achieve sales targets. 1. Failing to Check In Regularly A good manager always understands the importa

  When you own and run a business, you would want every penny you spend on it yields you positive results. One of the best ways to find out about the areas of growth in your business is – conducting surveys.     After all, the data received from survey helps you to predict future outcomes of your business. But while creating Surveys, you need to maintain accuracy, ensure completeness, and create defined paths for respondents. As simple as creating and sending a customer survey seems, it may not be actually ‘that’ easy. There are   a lot of things to consider while creating a survey . First things first, making sure to keep it relevant, on point, and engaging. In this article, we will acquaint you with Skip Logic, one of the most important aspects of a well-developed survey; and help you understand its significance.   What is Skip Logic? Skip logic, also known as “branch logic” is a feature that decides which question the survey respondent will see based on the answer they provide for t