Seasonal Campaigns by Climate Zone: How Intelligent CRM Map Segmentation Helps Agri-Marketers Plan Smarter Campaigns
When one thinks about the agricultural industry, the first few things that come to mind are the different types of fields across the region, shaped by weather, soil, and seasons. Yet many companies that offer agriculture-related supplies and services treat it as just another board meeting. Their traditional marketing and sales tactics rely on generic knowledge of what farmers need, rather than on understanding which farmers need what. And no, it is not about creating an Excel sheet for every single individual, but about dividing the product and service offerings by geographical location, weather, and climate conditions. If you are wondering why this happens, then the answer is their robust CRM combined with traditional processes. They have a sound management system (like Dynamics 365) in place and extensive geographical data, but the main issue is the disconnect between the two. When teams can’t access the required, accurate information, they revert to their generic approach. It yields...