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Online survey is an approach to better customers’ behavioral analysis for a business. Creating an outstanding survey is no longer a herculean task. Various CRM survey modules and online survey tools have made survey creation a cakewalk. However, an outstanding survey isn’t enough. How effectively you distribute it also matters. Poor distribution strategies may lower your survey response rates. Consequently, your surveys may turn out to be of little avail. Again, higher response rates alone won’t give you much insight. Instead, quality responses will give you the answers you might be seeking. So, how to distribute a survey for higher and quality responses? Below are survey sharing methods that can help you with that. 5 Surefire Survey Sharing Methods: Email Surveys An email is an age-long medium to directly connect with your audience. So, an email survey is undoubtedly a good choice. Besides, you can narrow down your survey distribution to your customers or broaden it

Online and offline marketing are the two pillars of the marketing department of any company. While companies still practice offline marketing, they have shifted their focus on the online marketing of late. The reason? The rise of the digital age. In online marketing, content forms a crucial part. And content marketers need to know when, where, what content to deliver and to whom. For them to deliver the right content at every stage in a buyer’s journey, asking questions is a surefire way. And a CRM survey is the best way to ask those questions. So, if you’ve not yet taken advantage of surveys to nurture your customers, then let’s walk you through the know-how. The Buyer’s Journey and Its Three Stages Most of the buyers will pass through at least the three stages of the buyer’s journey before finally buying your product(s). So, let’s understand these three primary stages first and learn how to frame the right content and survey questions. Awaren

Business is all about adding “value” to the lives of people around us. If you want to thrive in your business and dominate the marketplace, it is important to find a way to add value to the lives of people in more ways than one.. Without value creation, a business can’t exist. If you are reading this right now, I’m sure you already have a product to trade for, that adds value to the lives of many. The next question you might ask is, how can we add maximum value to the lives of our existing/potential customers? That’s a great question by the way. The best way to add maximum value to your customers is by, “KYC!”. Yes. You guessed it right! Knowing Your Customers. The only way to maximize your profits, thereby simultaneously adding value to your customers, is simple - by knowing them, their likes and dislikes, and most importantly - what they wish to have. There’s a popular conversation between Steve Jobs and his colleague that you probably might have heard or read about. There w

While we write this, implementation of giant – GDPR (General Data Protection Regulation) has already taken place. As we all know; its implementation will have a huge impact on the way in which organizations manage their customers’ personal data. Today, we will talk about how the organizations that make use of online survey tool can ensure that their surveys are GDPR compliant. We all know that surveys are used for gaining feedbacks from prospects, customers, potential customers, employees etc. So, how should you make your Surveys GDPR proof? Here’s a little guide for you: Integrating Data with Third Party Apps For example, if you use a SugarCRM survey tool and you have integrated a third-party tool, you need to ensure that those apps also adhere to the GDPR regulations. If you use a Sugar or SuiteCRM survey tool , it is best to go for an extension that doesn’t ask for you to install any other third party apps. Obtain Permission for Data of Minors If through your survey too

Surveys drive business decisions. And we have been hearing this for long. But the question here is, how many of these surveys are genuine? How many of them have the potential to influence business decisions? The answer is – very few. If you think that you can create random surveys on different platforms and present it to customers, it is hardly going to help. In fact, it will end up giving you wrong information and data. Perhaps, we need to understand that market research is a scientific method. And surveys being a part of it should be standardized, detailed and articulate. An ideal, accepted and the most standardized way of conducting survey is by creating it from within your CRM. If you have a Sugar/SuiteCRM system, you can configure a SuiteCRM survey extension which helps you create surveys from within your Sugar system . Before we talk about the extensions and their usefulness, let us understand the consequences of badly designed surveys: Lesser response rates More the num