AppJetty

  Online business will be the future of the retail industry. Don’t believe me? Well, here is a stat that may change your opinion. According to Nasdaq’s findings , 95% of purchases will be online or via e-commerce by 2040. Also, the world is turning into a global village. Thanks to the rapid advancement of digital technology we have today. So, if you dream of taking your business beyond your country’s boundaries, here is the deal for you. Go online if you haven’t yet. And the second thing – go for ecommerce localization and not translation, for your online store. Confused? Well, there is a difference between ecommerce localization and simple translation. Stay tuned to find that out. Ecommerce Localization v/s Ecommerce Translation People most often use the word localization and translation interchangeably when it comes to ecommerce. Well, they are similar but not the same. Think of it this way: Every localized site is a translated site but eve...

  Michael Aldrich is the pioneer of present-day e-commerce which he invented in 1979. He designed and manufactured a number of online shopping systems that employed Videotex technology during the ’80s. The year 1989 came and the world became witness to another path-breaking invention – World Wide Web. In 1991, the first WWW server opened for commercial use. The first secure retail transaction on the web was by Netmarket in 1991. The year 1995 saw the launch of Amazon and eBay – two of the biggest global e-retail giants so far. These global e-retail brands made a multi-language website indispensable for e-commerce business owners. In the e-commerce industry, your e-commerce site is the first point of contact for most of your audience. Therefore, it is important to make sure that the first point of contact doesn’t fail to drive customers’ engagement. Besides several factors like user-friendly design, high loading speed, etc.; personalization also plays a cruci...

  English is a common language for online businesses. However, adding a native language to the website would give you a competitive edge. It would help you target those 72.4 percent who are more likely to buy products or services in their native language. But you can’t do it manually. You would need a Magento 2 language switcher tool to convert your website content into a convenient language. This tool will give you the impedance to expand globally.  However, a global reach is not the only reason to have a Magento 2 language translator. By providing English as the only means, you could lose domestic customers. For instance, the US has a high ratio of Spanish speakers after Mexico. It has 41 million Spanish speakers and around 12 million bilinguals. Looking at the numbers, you can’t deny adding the Spanish language to your Magento store for US locations. Similarly, Hindi for Indians, and so on.  You don’t need to add hundreds of languages. You can i...