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Skip Logic in Surveys: All You Need to Know

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  When you own and run a business, you would want every penny you spend on it yields you positive results. One of the best ways to find out about the areas of growth in your business is – conducting surveys.     After all, the data received from survey helps you to predict future outcomes of your business. But while creating Surveys, you need to maintain accuracy, ensure completeness, and create defined paths for respondents. As simple as creating and sending a customer survey seems, it may not be actually ‘that’ easy. There are   a lot of things to consider while creating a survey . First things first, making sure to keep it relevant, on point, and engaging. In this article, we will acquaint you with Skip Logic, one of the most important aspects of a well-developed survey; and help you understand its significance.   What is Skip Logic? Skip logic, also known as “branch logic” is a feature that decides which question the survey respondent will see based on the a...