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Editor’s Note:   This article has been updated and republished with the updated information to add more value. As per a study,   17%   of customers in the US will stop interacting with a company after just one bad experience. While in Latin America, the percentage is even more - a whopping   32% ! I bet you won't want to lose up to 32 of your customers out of 100 on any business day, will you?   I am sure you won’t. So, what do these figures/stats indicate? That a good customer experience is a must to retain the existing customer base - and expand it further. Now the question arises - how? While there are a number of methods for this, a customer survey is an indispensable one - especially for online businesses. But creating CRM surveys manually and sending them to a large customer base can be ‘really’ challenging and time-consuming. Here comes into picture the concept of ‘automation of surveys’. Before we start how survey automation helps streamline creation and...

With everybody working from home because of the pandemic, there’s plenty of extra time on our hands. To innovate. To learn. To grow. And we are pretty sure you might have come up with or thought of a product or a solution yourself that can help the post-pandemic world define a new normal. The best way to go about starting a new venture is to analyze the current market and see where your product or solution fits. For that, market research is imperative and rolling out marketing research is one of the easiest ways to go about it. To get responses for these surveys is not as easy as it might look like since the responder won’t be getting any direct benefits. So, you will have to make sure you are following the right practices, have engaging questions, and type of market research survey. All of these things we’ll be covering in our blog today so that you can create a perfect market research survey to realize your ideas that can change the world. First, let’s try and understand different ma...

Unlike brick-and-mortar store owners, online retailers don’t have the ‘luxury’ to meet customers in person and collect their feedback. Generally, they have customer support, emails, online chats, etc. to collect their customers’ feedback. Even if they use several remarketing strategies like a promotional discount to engage shoppers who have already purchased with them, they can’t get the full picture of customers’ post-shopping experience. But if you are an online store owner, collecting post-purchase experience matters a lot! This is because it builds trust in customers towards your brand. As they realize that you are concerned not just about selling your products but also about how they are finding your products and their experience, your bond with your customers strengthens. In general, sending a customer feedback survey in the first week of purchase is a good idea and a good-quality CRM survey module can help you create, monitor, and analyze the results too. However, unless you...