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A CRM survey undeniably holds importance for any company. It not only helps you  understand your customers’ perspectives and engage with them better but also  helps you tweak your product(s)/service(s) accordingly. However, if your surveys  are not relatable for your audience, they may not be able to collect valuable and  actionable insights. Therefore, a CRM survey should be relatable and engaging for the audience to  drive high response rates and gather valuable insights for you. Let’s understand  what all advanced survey features you should look for while choosing a CRM  survey module to make surveys engaging. Data Piping The exchange or movement of data between CRM and surveys is called data  piping . There are two types of data piping in a survey : Forward Data Piping When the data moves from CRM to surveys, it is forward data piping. This feature  auto-fills a number of recurring survey fields like name, DOB, address, etc. The  pre-filled surv

A CRM survey is undoubtedly an important tool for a brand. It helps you understand your customers’ perspectives and engage with them better. However, if your surveys fail to relate to your audience, they won’t serve its purpose of collecting quality responses and actionable information.  Now the question arises: How to create surveys that actually serve that purpose? The answer is an efficient CRM survey module . There are a number of CRM survey modules available but there are factors you need to consider to make an ideal choice. We’ve listed them below. Qualities of an Ideal CRM Survey Module Data Piping Data Piping is the movement of data between CRM and surveys.  Forward Data Piping Forward data piping is the movement of data from CRM to surveys. It auto-fills several recurring survey fields like name, DOB, address, etc. The survey-takers need to fill a comparatively lesser number of fields making the survey shorter and easier to complete. As a result, the sur