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To keep up with the fierce competition in the ecommerce industry, you constantly need to think of ways to broaden your market and increase the sales of your online store. Having a multilingual website helps you to reach out to markets that your competitors are yet to reach; hence you have a good chance of setting up your brand image in the markets with different language and currency preferences. Moreover, you don’t need to exhaust additional resources to run a multilingual site. The cost of operating a unilingual and multilingual site is about the same. You just need to set up multiple languages and currencies on your current Magento site by following some easy steps. In this blog, we have provided a step-by-step guide to help you create a multilingual store in Magento by yourself: Step 1: Download Language Packages The first step would be to download the relevant language package(s) you require to set up your website in. Visit Magento Connect store for available translations.

Gaining your customers' trust is as important as your business credibility. Be it an online store or a brick and mortar store, customers demand care and attention. A smart and intelligent store owner implements several tricks to make the online store a feature-packed one-stop destination for their customers. Though online shopping is more convenient, there are people who are scared of the procedure and prefer shopping from the physical stores. A study says eCommerce and mCommerce market is growing around 20% every year, which means by the year 2020, majority of the total population will start using eCommerce websites. This statistics will make the growing web-store competition more intense. We have gathered some tricks to survive in the cutting edge eCommerce competition. Customer - Centric Stores are the Future Sell what your customers expect, rather selling what you want! An online store built focusing on customers and their preferences gets more success. Make the storefron

73% customers like to shop online in their local language For 76% of companies, it is difficult to maintain content accuracy in local language 74% customers wouldn’t mind buying from the same brand if the after sales care is in the language familiar to them. According to 56% customers, it is more important to read website content in native language than knowing about the costs involved. The above-given statistics clearly reflect the inclination of people towards the language familiar to them. Now, let’s say you have a Magento website in non-native language. And in that too, there are a lot of loopholes; quite obviously because you are not an expert at the language. During such times, you might end up communicating what you didn’t intend to. This is when a Magento translation extension comes to your rescue. It offers you with glitch free translation for your website content. Through this article, we will provide you with the information about the best language translation tool

Thank God for language! – a well-arranged and well-thought amalgamation of words that totally makes sense (somehow) and is received and understood by people around us. Without it, we would just be a clueless bunch of idiots moving around roving eyes and trying to get the gist of what others are trying to say. Well, our agonies didn’t quite end there. And of course, the solution wasn’t a universal language. (Excluding love ;) ). Each country and each region adopted a language of their own; and being proud of one’s native language became a trend. Now, let’s say you are an ecommerce store owner trying to sell a product, idea or a service to the audience all over the world. How would you ensure that your audience gets what you are trying to sell? It turns out that language barrier is one of the biggest challenges that the Magento ecommerce store owners face today. This is majorly because if the content on the website is not familiar to the buyers, they do not buy from them. During

Do you think it is enough to have a Magento e-store if you want to flourish in the ecommerce market? Well, it totally depends on what kind of features and functionalities your estore has. The ultimate goal is to make your business presence felt globally. I’ll tell you how. Thanks to the technology and power of Magento, if you own a Magento store, you can easily translate your content with the help of an extension. Search for “ Magento Language Switcher ” and you will come across many that might solve your problems. If you want to be a successful business owner, you must have a multilingual store. Let us dive into some more benefits you can get if you have a language translation tool: Gain Customer Confidence Enhance your Search Engine Optimization Profits for E-Business Mark your global Presence Gain a Competitive Edge Conclusion To sell your products to the global audience, it is important to let your customers understand your products. And language plays a vital role

This world is a big place. It has millions of cultures and thousands of languages. It is not just big in numerous cultures and languages, it is way significantly bigger in the number of opportunities. Opportunities for you to do business cross borders. You might be managing your business within your current boundaries but must be missing the chunks of new opportunities that are waiting for you outside your borders. To deal cross borders Magento websites proves to be the best solution. Magento gives you the platform to develop a customer-friendly website and sell globally. But the necessary element to do this is having your webstore available in multiple languages. Here in this blog, we will give you 7 reasons, on why you should use Magento Language Switcher and make your store available in different languages. 1. Not Every Internet User Knows English Though english has its reach in all parts of the world, only one out of two people know it. Languages like French, Spanish and Arabi