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A Guide on How to Manage a New Sales Territory

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  One of the most common challenges that most sales managers and reps face is managing sales territories. Especially when a territory is new or unknown to you, it can be an even bigger challenge. When you create a new territory, you don’t have any leads, and even if you have, they are few and unqualified. They are all cold leads that need nurturing before they turn into customers. In short, managing a new sales territory is no cakewalk. However, if you follow the proper strategies of time and territory management in sales, it can be more manageable. So, if you are a sales manager looking to manage a new sales territory, this post will guide you on how to do that. You’ll first learn about various challenges in sales territory management and then the ways to handle sales territory management efficiently. Challenges in Sales Territory Management Whenever you manage a new sales territory, one of the main causes of missed prospects and opportunities is inefficient mapping of territories. T