GeoIP-Based Redirection: To Enhance Your Store Localization
72.1% of customers surveyed spend almost all of their time on websites in their native language. 72.4% of customers said that they are more likely to buy a product if its information is in their own language. 56.2% of customers surveyed said that getting to read information in their native language is more important than price. These stats are more than enough to highlight the value of language translation in today’s times. So, if you want to expand your e-commerce business beyond your country, language translation is an indispensable requirement. What if you could get something that can add more value to your store translation? Wondering how? It is possible by equipping language translation with geolocation-based redirection. When a customer doesn’t need to choose the store language manually but automatically gets redirected to a specific language-based store-view based on their location, it is known as geolocation-based redirection. If you have an e-comme