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Showing posts from September, 2020

Location-Based Marketing - Overview, Benefits, Tips and More

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  Location-based marketing or geolocation marketing is the key to building a strong brand presence among your local audience or audience in target areas. So, without any further ado, let’s understand in detail what location-based marketing actually is. Later in the blog, you’ll also get to know about types of location-based marketing, its benefits, and general tips.   Overview of Location-Based Marketing Location-based marketing is the promotion of your business to your customers based on their geographic locations. It can incorporate both online and offline marketing strategies to strengthen your bonding with nearby customers or customers in a particular high-grossing area.  As it often helps target the audience on the basis of their geolocations, people at times refer to it as ‘Geolocation Marketing’ also. Types of Location-Based Marketing There are different types of location-based marketing that you can use to target your local audience. ➤ IP Address Marketing   -   Any device - co

Employee Surveys: Benefits, Types, Tips, and More

  Employees form a crucial part of an organization. As long as you don’t know what your employees think about your organization, policies, and regulations, you can’t gauge the level of satisfaction among them or even understand what motivates them. You can say - a well-crafted employee engagement and satisfaction survey is the key to getting insights into the employees' viewpoints fast and easy. Now the question is -   How to Create Perfect Employee Surveys? Well, before we go on to discuss the answer in detail, let’s walk you through the types and benefits of employee surveys and how they can help ‘keep’ employees. Here is how employee surveys can help an organization. Benefits of Employee Surveys ✔️ Make Employees Feel Empowered Employee surveys help build and nurture a conducive work environment where employees feel that they have the means to express their views, grievances, and concerns. It assures them that their voices are heard and they feel empowered. Facilitates Communica

Survey Automation: The Most Significant Feature in Survey Tools!

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Editor’s Note:   This article has been updated and republished with the updated information to add more value. As per a study,   17%   of customers in the US will stop interacting with a company after just one bad experience. While in Latin America, the percentage is even more - a whopping   32% ! I bet you won't want to lose up to 32 of your customers out of 100 on any business day, will you?   I am sure you won’t. So, what do these figures/stats indicate? That a good customer experience is a must to retain the existing customer base - and expand it further. Now the question arises - how? While there are a number of methods for this, a customer survey is an indispensable one - especially for online businesses. But creating CRM surveys manually and sending them to a large customer base can be ‘really’ challenging and time-consuming. Here comes into picture the concept of ‘automation of surveys’. Before we start how survey automation helps streamline creation and sending of surveys,