Field Sales Management: Importance, Tips, and More..
Even in this age of digital advancement when virtually everything is possible with a single phone, there are several sectors which still need humans for marketing! Consider the example of a pharmaceutical company. Typically, all the pharmaceutical companies hire on-field medical representatives (MRs) to acquire deals and bring revenue. There are consumer packaged goods and household items like biscuits, drinks, RO purifiers, and more that may need door-to-door marketing. So, you can say that even though digital technology has come a long way since its inception, offline sales activities are still not out of question. Tracking outside sales reps can sometimes be challenging for an organization – especially when the team is large. However, it is possible if you have the right approach and technology. Before learning how to manage outside sales reps efficiently, let’s revise the basic concept of outside sales and outside sales reps. Outside Sales and Outside Sales Reps Outside sales (or