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Understanding the Need For Magento and SuiteCRM Integration

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Magento, as you are already aware, is an open source ecommerce platform with unmatched flexibility. The reason why most customers prefer Magento is because of the features it has on offer including powerful marketing and SEO tools. Clearly, Magento can be considered as one of the best ecommerce platforms chosen by store owners around the globe. Your e-commerce platform and your CRM software are two of the most important elements that play an important role in your store. And Magento CRM Integration can help you manage your business much better. CRM is considered as an essential tool to enhance the user experience and offer customer engagement. To help your customers get used to your business, you can use applications like SuiteCRM that creates a knowledge base within your customer portal. Why is SuiteCRM and Magento Integration Imperative? For any web store, understanding the customer behaviour along with improving the buyer experience is important. CRM is necessary as