Magento Multilingual Translation: Is Google Translator Enough?
The advent of Ecommerce has changed everything. Price comparisons, 24 hours convenience, one click shopping, rapid delivery right at your doorstep and what not! Having a good product and displaying it online definitely maximizes the shopping experience. But what about the information displayed on the store which influences people to make a buying decision? Should it be displayed just in one language? Although English is a universal language, it ranks third (after Chinese and Spanish) when it comes to the most widely spoken languages. A report named “ Can’t Read, Won’t Buy: Why Language Matters on Global Websites ” which was released by Common Sense Advisory in 2014 revealed that there is a strong association between the language used by online store owners and the buying decisions of people. Customers are more comfortable surfing the store that uses their local language. If you are a Magento store owner, it is quite likely that you will get visitors from other countries. And Go