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The Ramifications of Poorly Designed Surveys and How to Overcome Them?

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Surveys drive business decisions. And we have been hearing this for long. But the question here is, how many of these surveys are genuine? How many of them have the potential to influence business decisions? The answer is – very few. If you think that you can create random surveys on different platforms and present it to customers, it is hardly going to help. In fact, it will end up giving you wrong information and data. Perhaps, we need to understand that market research is a scientific method. And surveys being a part of it should be standardized, detailed and articulate. An ideal, accepted and the most standardized way of conducting survey is by creating it from within your CRM. If you have a Sugar/SuiteCRM system, you can configure a SuiteCRM survey extension which helps you create surveys from within your Sugar system . Before we talk about the extensions and their usefulness, let us understand the consequences of badly designed surveys: Lesser response rates More the num