AppJetty

When one thinks about the agricultural industry, the first few things that come to mind are the different types of fields across the region, shaped by weather, soil, and seasons. Yet many companies that offer agriculture-related supplies and services treat it as just another board meeting. Their traditional marketing and sales tactics rely on generic knowledge of what farmers need, rather than on understanding which farmers need what. And no, it is not about creating an Excel sheet for every single individual, but about dividing the product and service offerings by geographical location, weather, and climate conditions. If you are wondering why this happens, then the answer is their robust CRM combined with traditional processes. They have a sound management system (like Dynamics 365) in place and extensive geographical data, but the main issue is the disconnect between the two. When teams can’t access the required, accurate information, they revert to their generic approach. It yields...

Representing your company at a trade show, field day, or customer appreciation seminar means a long list of sign-ups and registrations at the end of the day. These registrations and sign-ups are the source of valuable information about potential customers, including names, emails, phone numbers, and, most importantly, their addresses (for field visits). This data is the source for many valuable insights, like which state showed the most interest, where the highest lead concentration is, or where you can find expansion opportunities. But if your traditional CRM is not capable of extracting this information from an entire dataset, it is nothing more than a few rows and columns filled with some words. Does this situation seem familiar? Where post-event management goes from a task to a nightmare. We have a solution for that –  MappyField 365’s Dynamics 365 location intelligence integration . This is a Dynamics 365 add-on that implements a visual approach by plotting every sign-up on an...

Are you still relying on a traditional Dynamics CRM in 2025 for your outside sales team? Honestly, it might be affecting their performance more than you think. If your reps spend more time driving between appointments and wrestling with static lists and dashboards, you’re not alone. Many businesses face the same roadblock. It majorly arises when their CRMs don’t provide geographic insights needed to plan all the sales activities more efficiently. We get it; managing a geographically dispersed team without the right tools at your disposal can feel like a constant juggle. Additionally, if your CRM isn’t helping with sales territory management or sales route optimization, it’s easy for your team to miss high-value leads. That’s not it; this also leads them to take inefficient routes and waste their valuable time solely in transit. To actually boost your team’s performance, you need a solution that offers real-time lead mapping, territory management, and route optimization rather than a st...