How MAGURA Stopped Losing Revenue in Territory Chaos: Enter MappyField 365
Sales teams have been drawing circles on maps since the dawn of territory planning. Most still are—literally. Spreadsheets, sticky notes, and guesswork masquerading as strategy. Then there are companies like MAGURA Bosch Parts & Services who decided to stop playing territory roulette and start making data-driven decisions. Their secret? MappyField 365—the geo-mapping solution that’s changing how businesses think about field operations, customer relationships, and market expansion. The Challenge Every Sales Manager Knows Manuel Schmied knows the pain. As CRM Process Manager at MAGURA Bosch Parts & Services GmbH & Co. KG, he’s seen what happens when sales territories are more art than science. Overlap confusion. Missed opportunities. Field reps driving past better prospects to hit arbitrary zones. Revenue leaking through cracks nobody even knew existed. Sound familiar? You’re not alone. According to SMA research , companies with ineffective territory planning achieve 15%...