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Nowadays, online stores can reach people globally. Language, however, is a roadblock. If your users cannot read your product details, then they won’t buy. When Magento 2 store owners try to go global, many of them will run into this problem. Fortunately, there is a solution. Magento 2 stores can speak every customer’s language with the help of smart translation automation. You can easily translate your store content, enhance user experience and attract more customers from around the globe, with the right tools. We’ll explain how smart translation works, why it matters, and how it helps you to grow faster with less effort in this blog. Let’s begin. Why Language Matters in Global eCommerce With just English, you can’t grow globally. Around  72%  of shoppers prefer to purchase in the language they are most comfortable with. In other words, if your store only speaks English, you lose customers. Imagine that someone in Germany visits your store. They will leave if your product deta...

  Considering several SEO factors is important while setting up a multilingual store. This is because good multilingual SEO helps improve rank of your site higher and overall user experience. Multilingual SEO is the act of optimizing content on your website for different languages to become searchable in new markets and make your site findable among people from different countries. A Magento 2 Multi-Language extension or any other based on your ecommerce platform can help translate the store. Note: Though Google Translate can help, translation of your store for non-English speaking countries won’t be accurate and fully practical. Instead, a properly planned multilingual SEO strategy that uses a Magento 2 Language Switcher or any other plugin can give far better results. There are, however, several tips to ensure proper and effective SEO. So, let’s read on… Plan out Your Multilingual SEO Strategy Consider the search habits of your audience from tar...