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73% customers like to shop online in their local language For 76% of companies, it is difficult to maintain content accuracy in local language 74% customers wouldn’t mind buying from the same brand if the after sales care is in the language familiar to them. According to 56% customers, it is more important to read website content in native language than knowing about the costs involved. The above-given statistics clearly reflect the inclination of people towards the language familiar to them. Now, let’s say you have a Magento website in non-native language. And in that too, there are a lot of loopholes; quite obviously because you are not an expert at the language. During such times, you might end up communicating what you didn’t intend to. This is when a Magento translation extension comes to your rescue. It offers you with glitch free translation for your website content. Through this article, we will provide you with the information about the best language translation tool...

There is a saying “By limiting the language, you are limiting the world”. It can be applied to the e-commerce businesses as well. By limiting your Magento web store to a single language, you are restricting your visitors and in turn your sales. Breaking such language barrier can prove profitable for your business when Thanksgiving sales in the United States will be jumping to record-breaking $2.05 Billion this year. Magento Language Translator Extension You may have many questions such as “How to do it quickly? Is simple google translation effective enough?” The answer to this is no. Simple Google translator may not prove that much effective and accurate. Integrating multilingual extension with your Magento multi language store setup can be a good option. The following listed are key features of Magento language translator extension: Easily translate product and content of your Magento website Search and translate feature available for desired language ...

The advent of Ecommerce has changed everything. Price comparisons, 24 hours convenience, one click shopping, rapid delivery right at your doorstep and what not! Having a good product and displaying it online definitely maximizes the shopping experience. But what about the information displayed on the store which influences people to make a buying decision? Should it be displayed just in one language? Although English is a universal language, it ranks third (after Chinese and Spanish) when it comes to the most widely spoken languages. A report named “ Can’t Read, Won’t Buy: Why Language Matters on Global Websites ” which was released by Common Sense Advisory in 2014 revealed that there is a strong association between the language used by online store owners and the buying decisions of people. Customers are more comfortable surfing the store that uses their local language. If you are a Magento store owner, it is quite likely that you will get visitors from other countries. And Go...