MappyField: Give Wings to your Medical Representatives
Medical representatives are the backbone of a pharmaceutical company just like our sales team is for us. Herein, I’ll walk you through the relation of pharmaceuticals, MRs, and doctors; their working pattern and how technology can make tasks of the medical representative easier. There are millions of doctors in any country along with thousands of pharmaceutical companies and medical representatives. Pharma companies develop medicines, MRs sell them to various doctors and chemists. But, searching for these potential doctors is not an easy task for MRs. They have to work really hard day in, day out, travel from one place to another, meet various doctors and close deals. The meetings alone don’t guarantee that doctors will sign up with them. Let’s see some of the problems that pharmaceutical companies and medical representatives face in their day to day life: Return of Investment: Travelling from one place to another can cost a lot to companies. This expense includes transpor...