How to Create Engaging Surveys
A CRM survey undeniably holds importance for any company. It not only helps you understand your customers’ perspectives and engage with them better but also helps you tweak your product(s)/service(s) accordingly. However, if your surveys are not relatable for your audience, they may not be able to collect valuable and actionable insights. Therefore, a CRM survey should be relatable and engaging for the audience to drive high response rates and gather valuable insights for you. Let’s understand what all advanced survey features you should look for while choosing a CRM survey module to make surveys engaging. Data Piping The exchange or movement of data between CRM and surveys is called data piping . There are two types of data piping in a survey : Forward Data Piping When the data moves from CRM to surveys, it is forward data piping. This feature auto-fills a number of recurring survey fields like na...