How SugarCRM Survey Plugin can Help You Take Your Business to the Next Level?

Business is all about adding “value” to the lives of people around us. If you want to thrive in your business and dominate the marketplace, it is important to find a way to add value to the lives of people in more ways than one.. Without value creation, a business can’t exist.

If you are reading this right now, I’m sure you already have a product to trade for, that adds value to the lives of many. The next question you might ask is, how can we add maximum value to the lives of our existing/potential customers?

That’s a great question by the way. The best way to add maximum value to your customers is by, “KYC!”. Yes. You guessed it right! Knowing Your Customers. The only way to maximize your profits, thereby simultaneously adding value to your customers, is simple - by knowing them, their likes and dislikes, and most importantly - what they wish to have.

There’s a popular conversation between Steve Jobs and his colleague that you probably might have heard or read about. There was a time when Steve Jobs was convincing his colleague to build Apple’s first Macintosh computer. His colleague was not ready to spend his resources on something that no one would would willingly possess.

“Why do you want to make a product which no one wants in the marketplace? There’s no demand of such a computer at all.” Was his colleague’s argument.

“You don’t understand. How can anyone seek to buy something that they don’t know exists?” further he added, “A lot of times, people don't know what they want until you show it to them.”

He was exactly right! Once Macintosh was out there in the market, it was on fire! It brought a revolution in the “computer world”. What’s the point here? Apple’s secret of success was, “they designed products that people wished to possess.”

In today’s world, if you want your business to succeed, you would need to fulfil your customer’s needs before your competitor does.. The question might be bothering you, how would you know what your customers need? The way to know what your customers would “wish” to have is by researching about their needs.

Though research can lead you halfway, if you wish to go beyond “just research” – surveying is something that can help your business to reach the next level that you are seeking for.

“Ask and you shall receive; seek and you will find; knock and the door will be opened to you.”

 -The Bible 

 Asking is much too easier these days. Today, the synonym of “asking” is “surveying”. With surveys, you can exactly know what your audience is seeking for, what they wish they could possess, and how you can personalize your product so that it resonates with your target audience.

Today, most businesses manage their customer base through some of the most popular CRMs available out there in the marketplace. Two of the most popular CRMs that are used widely today are SuiteCRM and SugarCRM. And the same entrepreneurs use some external services like, “survey monkey” or google forms to conduct their surveys and understand their audience a little better.

That’s exactly the way to plunge ahead and know your customers a little more to enhance their experience with your brand. However, it becomes trickier to manage things when you have a “lot of” data to manage. Can there be a way we can send surveys directly through our CRMs? But wait. I have a good news for you. You can definitely send surveys directly through your Sugar or Suite CRM with our amazing SugarCRM survey plugin. How amazing that would be? With the help of our, Sugar/SuiteCRM Survey Module, you can send surveys right from your CRM, and manage your customer base.

SugarCRM survey plugin is a perfect solution for business owners who want to conduct online surveys through their SuiteCRM system. With the help of our plugin, you can create unique and customized surveys for your customers and know exactly what they want and deliver it before any of your competitor does so.

Delivering something that they “wish they could possess” is the best way to dominate the marketplace thereby fulfilling your customers most extravagant needs. With the help of “intelligently” customized surveys, you can absolutely get to know what your customers are seeking for, and accordingly you can customize your product to match their expectations.