How to Use Surveys to Enhance Your Buyer's Journey
Online and offline marketing are the two pillars of the marketing department of any company. While companies still practice offline marketing, they have shifted their focus on the online marketing of late. The reason? The rise of the digital age. In online marketing, content forms a crucial part. And content marketers need to know when, where, what content to deliver and to whom. For them to deliver the right content at every stage in a buyer’s journey, asking questions is a surefire way. And a CRM survey is the best way to ask those questions. So, if you’ve not yet taken advantage of surveys to nurture your customers, then let’s walk you through the know-how. The Buyer’s Journey and Its Three Stages Most of the buyers will pass through at least the three stages of the buyer’s journey before finally buying your product(s). So, let’s understand these three primary stages first and learn how to frame the right content and survey questions. Awaren...