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A conventional sales funnel has basically four stages: - In the   awareness   stage, customers visit your site as leads where they learn about your product(s)/service(s). - In the   consideration   stage, leads research other options that might be more cost-effective or more efficient before they decide on one brand. You convince them to consider your product(s)/service(s) over your competitors’ and provide them with the information about what they need to know for resolution of their issues. They thus become prospects and then turn into qualified prospects when they eventually see value in your offering(s) and budget-friendliness. - In the   decision   stage, customers decide to go with the best-fitting solution after having researched all the options available. It is at this stage that you pitch for your products directly and try ensuring that their options narrow down to only one - your own brand. - In the   action   stage, custom...

COVID-19 is a storm that has hit every possible industry there is. Be it manufacturing, automobile, agriculture, service, IT, and more. Some it has hit hard, and some a little less. The industry that is working the hardest and has the most difficult job is the medical industry. Hospitals are understaffed and have less equipment in comparison to the number of patients that they are dealing with. While the doctors and nurses are less in number, the administrative staff is also less and at risk. The more people that come into contact with the virus, the more people are likely to get infected. And the more people are likely to get infected, the more the chances are for the virus to spread. This is when one of the solutions is to let technology do the heavy lifting. While there are contact tracing apps that are working to figure out if one has been exposed, tech also needs to be implemented inside hospitals. And it needs to go beyond the administrative desks. Large hospitals hav...

Healthcare employment is expected to grow by 26% by 2022 as per the Bureau of Labor Statistics. Health care is a growing industry, because of multiple factors. Among them, Human Population is one of the most factors because, with a larger population, demands for healthcare essentials would only grow. Data suggests that the population in the United States is projected to increase by about 10.8 percent. This means that there will be more competitors wanting to make their brand name. Hence, in order to grow your capital, the performance of Sales & Marketing matters the most. Because once your product gets a positive response, it is only going to grow. Because people would not want to experiment much when it comes to their health. So, how you can improve your name in such a huge and competitive market? The answer is with prompt and improved on-field performance. How? Let’s find out. Any pharmaceutical company into drug manufacturing needs to concentrat...

A sales territory is an area that is under the charge of a specific sales rep or team. Generally, companies create territories based on a number of factors including data, potential, geography, product, industry, demographics, purchase history, past customer relations, etc. To ensure the efficacy of your territory strategies and assess their success, evaluating how your sales teams are performing to achieve defined targets is indispensable. You may need to know not only about targets but also about: How well are your reps handling their respective customers? Has there been a significant increase in opportunities in a particular territory? Are the sales reps experiencing work overload or underload? What is the geographical reach of a territory? Seems that you should have all this important information, doesn’t it? However, volumes of sales data in monotonous excel sheets can assess data a really tough job. Here comes into play a full-fledged Dynamics CRM ...

Proper and effective exchange of information is the key to stay informed and updated amid the COVID-19 pandemic. And businesses are no exception. Exchange of information requires effective communication between all the parties involved – vendors/suppliers, merchants, and end-customers. Communication needs a language and the language needs localization for better outreach. Let’s dig deeper into the importance of website language translation using a language translator plugin like Magento 2 language switcher or any other as per your eCommerce platform. Better Performance To mitigate the spread of the novel Coronavirus, most of the companies have either shut down their on-site operations or barred customers’ entry completely. It has greatly reduced the communication between company owners and customers and revenue too. As a result, almost all customers across the globe have no option but to go online to purchase items. Therefore, unless you tap into localized cu...

Today eCommerce is growing rapidly. Because of which companies are moving their business online to capture that market share. This rapid growth has made things which were a luxury of the past necessity of the present. Here, are some of the facts to add weight to the previous statement: 71% of shoppers believe that they might get good deals online as compared to offline. 80% of the population shops online.` Some research also suggests that 50% of the population shops online more than once. These factors make me wonder what made eCommerce grow rapidly. So, after doing some research, I came to the conclusion that there are many reasons which are responsible for the growth of eCommerce within such a short period of time. But, one of the major reasons behind the success of the eCommerce industry is luxury and flexibility. The luxury of getting the things delivered to us and the flexibility of them being available anytime are the reasons what make shopping onlin...

A CRM survey is undoubtedly an important tool for a brand. It helps you understand your customers’ perspectives and engage with them better. However, if your surveys fail to relate to your audience, they won’t serve its purpose of collecting quality responses and actionable information.  Now the question arises: How to create surveys that actually serve that purpose? The answer is an efficient CRM survey module . There are a number of CRM survey modules available but there are factors you need to consider to make an ideal choice. We’ve listed them below. Qualities of an Ideal CRM Survey Module Data Piping Data Piping is the movement of data between CRM and surveys.  Forward Data Piping Forward data piping is the movement of data from CRM to surveys. It auto-fills several recurring survey fields like name, DOB, address, etc. The survey-takers need to fill a comparatively lesser number of fields making the survey shorter and easier to complete. As a result...