Upsell and Cross-sell: Proven Strategies to Boost Shopify Store Revenue
“On visiting Closet London” Tom started looking for a zip sweater for his wife. Julie, a salesgirl, rushed in to help him. And here’s how the story unfolded. Julie: Hello sir, how can I help you? Tom: I am looking for a zip sweater for my wife. One like that (pointing to the tan colored sweater on the nearest shelf) Julie: Sure. May I know the size? Tom: Size medium. Julie: Here’s the one tan zip sweater. Size medium. Would you like to look more? We have this multi-color sheer scarf that goes great with that top. Customers who purchase this sweater also purchase this scarf for only $25 more. Tom: Do you have a similar scarf, in say, ‘black’? Julie: We do. Tom: Okay. Let’s throw that in as well. This is how Tom got tricked in cross-selling and upselling too. I am sure he doesn’t mind as long as his wife is happy. We see these kinds of strategies all over – in stores, checkout counters, and even while shopping online. Because they have obvious benefits for the company. One benefit ...